CONCEPT & STRATEGY, DEVELOPMENT & EXECUTION
2018 & 2019
Starting with the berlin marathon, we changed the race and conceptualized „the cup“. A revolutionary approach to empowering sustainability at sporting events. Reducing the number of plastic cups being used we generated a strategy that introduced reusable silicon cups for runners throughout the event. The concept was activated and empowered with refill and return cheer stations along the course track and paved the way for sporting and large scale events of the future.