CLIENT
ADIDAS AG

SERVICES
CONCEPT & STRATEGY, DEVELOPMENT & EXECUTION

YEAR
2018 & 2019

Starting with the berlin marathon, we changed the race and conceptualized „the cup“. A revolutionary approach to  empowering sustainability at sporting events. Reducing the number of plastic cups being used  we generated a strategy that introduced reusable silicon cups for runners throughout the event. The concept was activated and empowered with refill and return cheer stations along the course track and paved the way for sporting and large scale events of the future.